Thursday, February 12, 2015

Online Dating Insider (in this message: 2 new items)

Online Dating Insider (in this message: 2 new items)

Unsecure Android Dating Apps Everywhere

Posted: 11 Feb 2015 12:18 PM PST

ibm mobile security audit
Dating apps are fun to hack for knowledge and profit. No mention of iOS apps in this IBM story,  but this is not exactly surprising. Dating site apps are so easy to crank out these days, security is an afterthought at most companies.

An analysis conducted by IBM Security found over 60 percent of leading dating mobile apps on Android are potentially vulnerable to a variety of cyber-attacks that put personal user information and corporate data at risk.

The IBM study reveals that many of these dating applications have access to additional features on mobile devices such as the camera, microphone, storage, GPS location and mobile wallet billing information, which in combination with the vulnerabilities may make them exploitable to hackers. IBM also found that nearly 50 percent of organizations have at least one of these employee-installed popular dating apps on mobile devices used to access confidential business information.

The good news is that today’s mobile dating apps are so generic and basic, there’s not much personal information to steal. But in terms of corporate data, have fun hackers. #ismatchthenexttarget

More at IBM Security.

Thoughts on Valentine’s Day

Posted: 11 Feb 2015 12:04 PM PST

For over a decade I’ve received thousands of press releases regarding Valentine’s Day. Here’s why I’ve stopped posting anything to do with this particular holiday.

Throwing an infographic related to dating on your Quick Loan website and asking me to link to it. Lame.

Anything to do with Tinder. Overdone and boring.

Guest posts of any kind: It’s not 2009 anymore. Fire your marketing person and find someone that knows that they’re doing. Anyone that doesn’t understand that infographics and guest posts are dead doesn’t get mentioned. So do people that argue this point.

Brands cashing in on Valentine’s Day hype that I don’t hear from the other 364 days of the year. Unless you’re sending me a crate of Internet-connected sex toys, don’t bother.

General polls and other stuff that is meaningless, like the amount of chocolate eaten per capita in the US. Really?

You know what I think? The Thanksgiving through Valentine’s Day busy season for the dating industry is coming to an end. Dating is a year-around undertaking and people don’t expect to get a date for Valentine’s day anymore.

One way to gauge this is by looking at quarterly ad spend at large dating sites. Maybe someone enterprising will do this when this quarters’ numbers are out.
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